experimentation, creativity, allows the marketplace to create progress in health care, to more and more government controls, which will bog it down in bureaucracy, raise cost, not produce the progress that we need in health care. >> what impact does this reform have on your business? >> it's raising cost. it's the opposite of being affordable health care because it's making it more expensive for businesses like whole foods and, as a result, that's less money that we have to pay our team members for wages or other benefits. the health insurance just grows as a percentage of what the total compensation that we're paying people is. >> i know you've been very thoughtful about this subject. you've been ceo since 1980. the company has done very well. you're offering coverage to employees working more than 30 hours a week. you see tremendous growth. your stock up more than 1,000% since the wost worst of the financial crisis. tell me about the consumers' attitudes about foods. has it changed over this time, the cost, the sourceses of their food. what kind of sentiment changes have you seen from your custo